Virtual reality
Stunning VR-Experiences
Virtual reality (VR) has developed considerably in recent years, particularly in terms of visual quality and 3D visualisation. As a result, VR applications are also becoming interesting for marketing again. Virtual reality can demonstrate products in a fascinating way and convey complex information clearly.
Virtual reality offer
1. VR product presentation
Virtual product presentations offer a close-up product experience including insights into the features and functions. Products can be presented in a unique way in virtual space. VR applications offer excitement, action and adventure. We design and develop such 3D experiences and, as VR specialists, ensure that your target group is addressed in the best possible way.
2. VR showroom
We offer the development of virtual brand and product worlds. Products can be experienced interactively in VR showrooms and innovations can be presented using the possibilities of virtual reality. Demonstrate the products in virtual live demos and make even tiny, hidden or digital features visible. The VR showroom offers the perfect setting in a suitable design.
3. Virtual tour
Virtual tours offer the opportunity to experience virtual rooms and room sequences. These can be both real and virtual locations. Special cameras can be used to record three-dimensional images of real places, which can then be visited in a VR application. Virtual tours are therefore ideal for presenting company rooms or facilities at live events, for example.
4. POS game
The appeal of games at the point of sale is undisputed. VR games offer a very special attraction. Interested visitors are immersed in a 360-degree brand world of your company, can playfully explore it and at the same time familiarise themselves with your products or services. Our 3D agency realises professional 360-degree brand and product worlds for companies and offers you a wide range of expertise in VR games.
5. VR event
In VR events, different participants can meet from different locations in a virtual space. Participants can interact, talk and react to each other. VR events offer the opportunity to present products, processes, topics and concepts in a special way, so that virtual events can also be used as marketing or sales events.
6. VR product launch
Experience new products at first hand, no matter where you are attending from. The virtual product launch is a special case among virtual events, as a new product is presented at its centre. Excitement can be built up virtually with a cinema effect. Experience the pure excitement of a virtual product launch together with your customers!
3D references
Discover a selection of our 3D projects
Virtueller Showroom mit Produktanimationen für Playmobil
Produktanimationen von Industriesteckern & Steckverbindungen für Hummel
Prozessvisualisierung "Smart Products" für die Läpple Group
Interaktive 3D-Anwendung "Lastenkipper" für Liebherr
Designing virtual reality marketing effectively
VR marketing is particularly suitable for use at trade fairs and events, as VR technology must be provided in the form of VR glasses. VR apps can be easily integrated into existing brand presences there. Our claim for VR apps is that they represent the “icing on the cake” in live marketing. That's why Commalive develops individual VR apps to match your brand presence, presenting your products in an exciting and action-packed way. This means that our virtual reality applications can be perfectly integrated into your existing marketing!
- Virtual reality applications developed individually for your brand presence
- Action factor with high information content for better product understanding
- Highlights in live marketing at trade fairs and events
Virtual reality (VR) is a technology that creates a computer-generated 360-degree environment. Immersion in the virtual environment is made possible by wearing VR glasses. Additional hardware can be used to interact with the virtual environment and the virtual space can be fully experienced.
The main difference is that virtual reality (VR) creates a 360-degree virtual environment, while augmented reality (AR) integrates digital content into the real world using a camera view via a mobile device. VR offers a complete virtual experience while AR expands the view of the real world.
The hardware in the form of VR glasses plays a decisive role in the use of virtual reality. In recent years, the quality of 3D visualisation has improved significantly, making impressive virtual experiences possible. Our 3D agency provides you with the latest, high-performance VR hardware for your VR application, guaranteeing stunning VR experiences.
With the help of interactive elements, virtual content can be explored and experienced individually. This allows features and functions to be presented in a special way and information can be communicated more effectively. Interactivity can take the form of hand gestures, controllers, eye tracking or motion detection. If required, we will be happy to advise you on the possibilities and/or provide the appropriate hardware.
Yes, virtual reality experiences can also be experienced on mobile devices. There are special VR goggles for smartphones that allow users to enjoy VR experiences on their mobile devices. However, these mobile VR solutions often do not offer the same performance and graphics quality as dedicated VR systems.
Customer testimonials
Leading companies rely on Commalive's 3D expertise
‘I have been working successfully with the Commalive team for over 10 years. Always fresh ideas for emotional marketing, perfect organisation and a high level of personal commitment. That's fun and ensures really good feedback from our customers.’
Mathias Büttner, Citrix
Marketing Director for Central Europe‘We have appreciated Commalive's creativity and commitment for years. Especially with the highlight productions and the content for our leading trade fairs. The team does a really good job.’
Ramona Augusto, Bitzer
Head of Events, Digital Media and Promotions‘Commalive has been our partner for the development of 3D content since 2019 and created the design of our virtual trade fair stand during coronavirus. We appreciate the creative dialogue and smooth collaboration.’
Kerstin Löffler, Faller Packaging
Head of Marketing & Innovation- ‘Commalive provided us with excellent support for the world premiere presentation at the ISH trade fair. Innovative media technology, attractive content and strong presentation.’
Peter Schönenberger, Sauter
Head of Marketing and Product Management - ‘Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a major challenge for Zehnder and Commalive offers various solutions for successful content marketing.’
Heiko Braun, Zehnder Group Deutschland
CEO
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Our fast way to your 3D project
Initial meeting & briefing
Together we determine your marketing goals, the content and the time and cost frame in the initial meeting.
Content production
In the next step, we take over the creation of content and arrange regular coordination meetings with you.
Completion
After completion, you will immediately receive your newly created content and can use it directly for your content marketing.
