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Eberhard Freiensehner, CEO

Augmented reality

Augmented reality (AR) is an innovative technology made for innovative marketing. AR offers a visual product experience that can be used very convincingly, especially at trade fairs and events. As a 3D agency, we create augmented reality applications for the product presentation of companies.

Consultancy

Augmented reality is still new in content marketing. That's why we offer you non-binding advice on the possible uses and show you the potential of AR applications.

Creation

Our 3D agency is your partner for the creation of interactive AR applications. We take care of 3D programming, hosting, provision and content maintenance.

Web technology

We use web-based frameworks to create AR applications. This means that the application works like a conventional website and does not require any downloads.

Integration

Our web-based AR applications can be easily integrated into existing online marketing such as the web shop or website.

  • Weißes Logo von Playmobil, Spielzeugfiguren und -welten.
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Our AR applications

Find out what our AR applications are all about
Animiertes Mahlwerkprinzip einer Dynomill UBM Maschine von WAB

1. 3D experience

Augmented reality enables customers to experience and test virtual products in their real environment. With animated content and high-quality information, a 3D experience is created that brings the products close to the customer in a unique way. This 3D experience is what makes AR applications so special, as it inspires customers and encourages them to interact with the brand and product.

Smartphone mit Augmented Reality Anwendung mit 3D Produkt im Raum

2. Interactivity

AR applications allow customers to interact with the virtual products. Products can be moved, rotated or scaled. Switches can be flipped and functions activated. Customers can explore and experience products in a personalised way. This encourages engagement and more complex content can be communicated more effectively.


Animierte Schnittansicht einer Komponente einer Kühlschmiermittel Maschine von Knoll

3. Knowledge transfer

AR applications offer the possibility of integrating interactive content such as product instructions, catalogues or videos. Complex concepts and functional processes can be experienced live on the virtual product and brought into a direct context. This means that AR applications are not only suitable for marketing and sales, but can also be integrated into training and further education programmes.

Screenshot aus einem animierten Erklärvideo von Endress + Hauser mit einer Industrieanlage und einer Datencloud

4. Measurability

Our 3D agency's AR applications are web-based and offer precise evaluation of user data such as length of stay, interaction and user behaviour. We provide you with the measurements and analyses from the very first moment so that the success of the AR application can be measured directly and targeted improvements can be made.

3D Visualisierung der Battery Handling Anlage von Läpple mit transparent dargestellten Batterien

5. Scalability

Our AR applications can be easily scaled and expanded. Further 3D products can be added and additional functions integrated at any time. Depending on the initial creation, this can even be done by your own team. On request, we can of course take over the scaling of your AR application at any time and ensure the professional addition of new content.

Virtuelle Ausstellung von Filterprodukten von Argo Hytos

6. Flexibility

We offer you maximum flexibility with AR applications. The applications can be used on all devices, are available at any time and can be adjusted as required. Products can be exchanged, new ones added and additional information provided. We are happy to brief your team to maintain the content independently. We also offer a full support service for your AR application, where we take over content maintenance.

What is augmented reality and how does it work?

Augmented reality (AR) is a technology that integrates digital content into the real world. It usually involves three-dimensional objects that are virtually placed in real spaces using smartphones, tablets or AR glasses.

What is the difference between augmented reality and virtual reality?

The main difference is that augmented reality (AR) integrates digital content into the real world, while virtual reality (VR) creates a completely virtual environment. AR expands the real world, while VR offers a complete virtual experience.

Who are AR applications suitable for?

AR applications can be part of content marketing. They are particularly useful for products where size or space plays a decisive role. An AR projection in the room makes it easy to capture the effect and size and prospective customers can get an optimal picture of the product.

How can end users access augmented reality experiences?

Our 3D agency offers web-based AR applications that do not require an additional app. End users can access the application via their personal mobile device or AR glasses. The pre-installed browser can be used for this purpose. The AR application can then be accessed like a conventional website via a link or QR code.

Which hardware is required to use AR applications?

All you need to use an AR application provided by us is an internet-connected mobile device. Alternatively, AR glasses can also be used. In addition, a stable internet connection is required, but no other accessories or special software.
Customer testimonials

Leading companies rely on Commalive's 3D expertise

  • ‘I have been working successfully with the Commalive team for over 10 years. Always fresh ideas for emotional marketing, perfect organisation and a high level of personal commitment. That's fun and ensures really good feedback from our customers.’

    Portrait von Mathias Büttner

    Mathias Büttner, Citrix
    Marketing Director for Central Europe

  • ‘We have appreciated Commalive's creativity and commitment for years. Especially with the highlight productions and the content for our leading trade fairs. The team does a really good job.’

    Portrait von Ramona Augusto
    Ramona Augusto, Bitzer
    Head of Events, Digital Media and Promotions
  • ‘Commalive has been our partner for the development of 3D content since 2019 and created the design of our virtual trade fair stand during coronavirus. We appreciate the creative dialogue and smooth collaboration.’

    Portrait von Kerstin Löffler
    Kerstin Löffler, Faller Packaging
    Head of Marketing & Innovation
  • ‘Commalive provided us with excellent support for the world premiere presentation at the ISH trade fair. Innovative media technology, attractive content and strong presentation.’
    Portrait von Peter Schönenberger
    Peter Schönenberger, Sauter
    Head of Marketing and Product Management
  • ‘Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a major challenge for Zehnder and Commalive offers various solutions for successful content marketing.’
    Portrait von Heiko Braun
    Heiko Braun, Zehnder Group Deutschland
    CEO
  • ‘We already had a very good feeling during our initial discussions and were not disappointed. Commalive is a partner for the future.’
    portrait-platzhalter
    Jan Friedrich, Bucher Hydraulics
    Head of Marketing
  • ‘Commalive is a fast, flexible and always committed partner. A 3D agency that you can always rely on.’

    portrait-platzhalter
    Sandra Parpan, ARGO-HYTOS GmbH
    Group Marketing Service & Communication

Quick & easy to your 3D project

The way our 3D agency works explained step by step
1.

Initial meeting & briefing

Together we determine your marketing goals, the content and the time and cost frame in the initial meeting.

2.

Content production

In the next step, we take over the creation of content and arrange regular coordination meetings with you.

3.

Completion

After completion, you will immediately receive your newly created content and can use it directly for your content marketing.

Request a project now
  • Weißes Logo von Playmobil, Spielzeugfiguren und -welten.
    Weißes Logo von LÄPPLE, Automobilkomponenten und Werkzeugtechnik.
    Weißes Logo von KNOLL, Förder- und Filtertechnik.
    Weißes Logo von KENDRION, elektromagnetische Systeme und Komponenten.
    Weißes Logo von iwis, Kettentriebe und Präzisionstechnik.
    Weißes Logo von Faller Packaging, pharmazeutische Verpackungslösungen.
    Weißes Logo von Endress + Hauser, Mess- und Automatisierungstechnik.
    Weißes Logo von Dräger, Medizin- und Sicherheitstechnik.
  • Weißes Logo von DEKRA, Prüf- und Zertifizierungsdienstleistungen.
    Weißes Logo von DAIKIN, Klimaanlagen und Kältetechnik.
    Weißes Logo von Citrix, digitale Arbeits- und IT-Sicherheitslösungen.
    Weißes Logo von CERATIZIT, Hartmetall- und Schneidwerkzeuge
    Weißes Logo von Capgemini, Beratungs- und IT-Dienstleistungen.
    Weißes Logo von BUCHER Hydraulics, hydraulische Antriebssysteme.
    Weißes Logo von Bitzer, Kälte- und Klimatechnik.
    Weißes Logo von AUMA, elektrische Stellantriebe und Armaturensteuerungen.
  • Weißes Logo von ZF, Antriebstechnologie und Sicherheitslösungen.
    Weißes Logo von Vogelbusch, Biotechnologie und Fermentationstechnik.
    Weißes Logo von Straumann, Zahnimplantate und Zahnersatz.
    Weißes Logo von Stäubli, industrielle Automatisierung und Robotik.
    Weißes Logo von SEW Eurodrive, Antriebstechnik und Automatisierung.
    Weißes Logo von SCHOTT, Spezialglas und High-Tech-Anwendungen.
    Weißes Logo von SAUTER, Gebäudeautomation und Energiemanagement.
    Weißes Logo von Roche, Pharma- und Diagnostikunternehmen.
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